Food and non-food brand licensing Household names, new aisles.
We take brands people already trust beyond their home category, across both food and non-food, and we run the programme end to end.
A brand name is an asset that usually sits in one aisle doing one job. Licensing is how it goes and does another.
The hard part is not the idea. Almost any well known name sounds good attached to a new category. The hard part is everything after: finding a manufacturer who can make it properly, getting the licensor to approve the artwork, building a range that covers a full retail calendar rather than one seasonal spike, and then actually supplying it.
That is the part we do. Food and non-food, both.
Project spotlight
A grooming range from a name you know
A household brand with no presence in men's grooming. We built the programme end to end, from product and packaging through to the retail calendar that keeps it moving all year: Father's Day, Christmas, Valentine's, graduations and birthdays.
- 0 Shelf ready SKUs
- 0 Retail categories entered
- 0 Months of gifting demand
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For brand owners
Your name earns in categories you do not manufacture in. We build the product, find the factory, handle the supply and protect how the brand looks on shelf.
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For retailers
A recognised name in an aisle where everything currently looks the same. Licensed ranges give a category a reason to be looked at again.
Before we start
Five questions we ask first.
If a licensing idea fails, it usually fails on one of these, and it usually fails late. We would rather find out in the first meeting.
- Does the name mean anything in this aisle?
- Can it be made at a price the category supports?
- Will the licensor approve how it looks?
- Is there demand all year, or only one week of it?
- Who handles the stock when it lands?
Own a name worth more aisles?
Tell us the brand and the category you have in mind. We will be straight with you about whether it works.